Statistics, Trends & Data on the Audio Market

In a digital world dominated by video, increasing numbers of consumers are choosing spoken word audio (audiobooks and podcasts) as their medium of choice to be informed, entertained and inspired. A selection of current trends and figures.


"In 2020, the global audiobook market will grow by 25% to $3.5bn and this double-digit growth is expected to continue in the longer term.“

“No one knows for sure yet—but at current growth rates, audiobook revenues are on a trajectory to pass e-books by 2023 or so.” 

– Deloitte, telecom and media predictions 2020


"In Spain and Latin America, audiobooks have experienced an annual growth rate of 20% for the last 6 years and by 2021 there will be 14,000 Spanish language titles in the market."

– Dosdoce/Bookwire


"Over 100-million Americans (12+) are monthly podcast listeners."

- Edison Research

"In Germany 58% of the population aged 16-34 have ever listened to a podcast, while ages 35-54 had 38%."

- Edison Research

"Spanish and French are the second and third most common languages in Apple’s podcast directory."

- Mati Sojka, Podigee

“With the rise of wireless headphones and connected speakers, listening is more frictionless than ever, even outside the car. As a result, we will see more casual audio consumption and content creation, including shorter-form content that’s easy to consume while running a quick errand or waiting in line. Don’t be surprised if the trend toward shorter content continues in 2020.” 

— Zack Reneau-Wedeen, Head of Product, Google Podcasts


"Hearing is the new seeing: headphone sales reached $20bn in 2018 in the United States alone."

– Deloitte, telecom and media predictions 2020


"2019 was a record-breaking year for the global smart speaker market. A total of 146.9 million smart speaker units were sold across the world throughout the last year." 

- Forbes